Membership programs
I specialize in developing successful membership programs, beginning with comprehensive community outreach and surveying to pinpoint the needs of loyal customers. By gathering feedback directly from the community and conducting thorough beta testing, I ensure the execution of a well-rounded membership program. This process not only fosters sustainability but also enhances brand loyalty and customer satisfaction. My methodical approach guarantees that each program is tailored to meet the specific desires and expectations of the target audience, ensuring a robust foundation for long-term success and mutual benefit.
At Elsewhere Brooklyn, I conceived and launched the venue’s first-ever ambassador program in 2022. Elsewhere’s public mission: Build a movement for a more progressive and uplifting culture by spreading the joy of radical music, for all and forever. Inspired by the company’s mission, I saw the opportunity to create a program that could further foster a movement that was truly “for all.” Ambassadors would represent Elsewhere authentically to their own networks, with the goal to bring a more diverse and engaged audience to the venue.
How did I make this happen?
I put out the call for ambassadors on social channels — from the hundreds of applications, I handpicked 15 ambassadors to pilot a beta test of the program. The ambassadors were a highly eclectic group: from ethnicity and sexual / gender identity, from young to mature, from students to small business owners, from metal heads to hip-hop aficionados. In exchange for premium event access and other perks, the ambassadors had the opportunity to host live events, promote Elsewhere merchandise, and be featured in marketing materials. The program was instrumental in driving engagement and creating UGC on Elsewhere’s social channels, as well as attendance numbers at the venue’s live events. The pilot proved incredibly successful: social activities such as commenting, sharing, and reposting more than tripled. By the time I left Elsewhere, I’d grown the program to 50+ ambassadors.
Ambassador highlights
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inclusivity
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culture
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community • inclusivity • culture •
“Nabila’s ambassador program brought together a community of passionate clubgoers who became good friends & contributed heavily to Elsewhere’s culture. Nabila was a role model for the Elsewhere community who would brighten every room and make the ambassador and member programs feel like a family.”
“I met Nabila during the launch of the Elsewhere Ambassador program, where she skillfully acted as a liaison between the ambassadors and the Elsewhere staff. Amid challenges as the first cohort, Nabila was instrumental in fostering an inclusive and accessible atmosphere. She excelled at maintaining a professional yet fun environment, enhancing cooperation among diverse groups. Her kindness and effective leadership made her a pleasure to work with, and her excellent taste in music was a bonus!”
“Nabila's strong work ethic made the experience of being an ambassador for Elsewhere a great one. Her organization, dedication, and amazing communication skills made the program so successful. I also appreciate that she always created events that would allow us to interact with the other ambassadors and the Elsewhere team. I admire how professional and dedicated she is to her work and community.”
“Nabila is synonymous with community. Her ability to take a room full of loose connections and seamlessly bond them by similarities, dreams, and interests is unparalleled. She’s a connective creative who seems to always be thinking about how things fit together, as well as ways to tighten the cohesion in a room, space, and community. She leads with her warmth, openness, and vulnerability, which inspires everyone around her to try a little harder.”
“I worked with Nabila at Elsewhere with the ambassador program. Nabila spearheaded initiatives and truly made the program fun, intentional, and inclusive. She had a knack for identifying hidden talents in ambassadors and creating opportunities for them to shine. Her infectious enthusiasm was contagious, and she fostered a real sense of camaraderie within the team. I learned so much from her about program development and leadership, and I had the best time working alongside her. It was an incredibly rewarding experience, and I would absolutely jump at the chance to do it again!”
